“In the last twelve months The Zable
Fisher team has gotten Glamajama placements on the Today Show, in
Working Mother Magazine, Woman’s World Magazine, ePregnancy
Magazine, L.A. Parent Magazine, the Dallas Morning News, Atlanta’s
Star 94 Giftionary radio show, and more. In that same time period,
we have grown, and our products are now in Nordstrom’s, worn by more
stars (such as Lisa Rinna on Dancing with the Stars) and are now top
sellers in Japan,”
Heather Nolte,
Founder,
Glamajama
Glam Clothing for Babes www.glamajama.com
“Margie is the best vendor I have ever worked with. She and her team
at Zable Fisher Public Relations are perhaps the top agency in the
industry for small to medium-sized businesses looking for quality
results at a reasonable price, and is one of the few PR shops that
works on the "pay for performance" model -- no results, no charge.
Margie has been extremely instrumental in getting our firm, along
with its story and products, top-shelf recognition from major media
outlets like the New York Times, Newsweek, Fortune and CNN, among
many others, at a fraction of the cost a "traditional" public
relations agency would charge. Highly Recommended.”
David Young,
CEO, BMIGaming.com,
2007 Inc. 500 winner, Top 500 E-Retailer from Internet Retailer
"I have worked with other public relations firms and none can
compete with Margie. Her prices are better, she is great at
following up, and I trust her advice. Our business has grown from
the placements she has gotten us. We have been featured in the Wall
Street Journal, New York Times, Worth Magazine, Entrepreneur
Magazine, VH1, The Orange County Register, The Palm Beach Post and
more."
"Having our Gourmet Key Lime Bundt Cake selected as
one of "Oprah's Favorite Things, 2004" was not just a huge honor it
was also a huge Public Relations opportunity for We Take The Cake.
I looked to Margie to help me capitalize on this newfound fame with
more placements. Margie was able to secure a spot for us on the Food
Network and in the Associated Press.
Margie is an asset because of her great insight, contacts and
invaluable business advice. But, Margie's customer service and
follow-up is what "takes the cake".
I firmly believe that P.R. is the only way to get your name out
there. So, call Margie!"
“I knew our anti-nausea wrist bands were perfect for Target, but I
didn’t know how to approach them. I have worked with Sales Rep firms
but none that work exclusively with Target. It’s impossible to find
that information. After reading this Report on how to get into
Target, I found exactly what I was looking for -- a Sales Rep firm
that works exclusively with Target, in my product category. They
were very excited about our product. I am hoping that our product
will be on Target shelves soon. Thanks, Margie!”
"Please don't even consider doing business with a big box retailer
until you've read Margie’s Report on getting into Target. As
someone who works with product companies all the time, I have seen
the struggles that companies face trying to sell to big retailers.
Margie explains the process in a simple, down-to-earth way, and
even provides resources such as Rep companies that work with
Target."
“Margie is in a class by herself. She is calm, focused, highly
creative and can deliver on any challenge. Most impressively, she is
able to leverage the nation’s most valued writers and news agencies
because so many of them trust and rely on her as a most credible
source for access to top newsmakers. She has been a great asset to
my business on many levels,”
“Margie is brilliant! She has an uncanny ability to immediately
dissect any business situation, throw out what's not working,
maximize what is working and streamline the path to success. She's a
people person extraordinaire, a marketing genius, and my own most
trusted mentor. Bottom line - no matter how successful you are, if
you're not working with Margie, your business isn't doing as well as
it could.”
Wendy Guarisco, Owner/Publicist,
The Guarisco Group
"Margie, I had a fabulous meeting. I feel very energized and excited
about the 'new us.' I just ran it by one of my key people and she
LOVED everything you recommended. Wow, was our session a great bang
for the buck!"
Barb
Astler,
President and CEO,
Barbi's Baskets and Unique Gifts,
www.barbisbaskets.com
"Zable Fisher Public Relations really gets the job done. From great
TV to awesome interviews - working with Margie and company you get
the whole package. My business has grown a cool 30% since I've been
working with her. Whether working directly with the owner or with
the staff she understands how important Public Relations is to a
business."
Kymberly Byrnes,
Studio Owner,
Pulse Pilates Studio of Boca Raton www.pulsepilates.com
"I am very impressed with Margie Fisher's unique approach to public
relations. First of all, Margie was willing to share her technology
up front even before the first meeting. This instilled a sense of
comfort and trust that I was working with the right person.
Secondly, at the initial consultation, Margie listened carefully to
all of our requirements and strategic plans, and then presented ways
on how we may easily and effortlessly enhance them. Already in the
first week we have begun implementing Margie's suggestions with our
mailing pieces, presentation approaches, and repurposing our
materials for publication. As a result, I believe this will be able
to enhance our next year's revenue by over 100%! I look forward to
our continued growth with Margie Fisher helping us all the way to
the top!"
Specializing in Test Preparation and Life Skills Strategies for
Teens
“Margie is a talented and creative media relations and business
consultant. She thinks outside the box for herself and her client's
giving her a distinct edge. Margie is passionate about what she does
and it shows.”
“Margie Zable Fisher is an extraordinary resource for interesting
entrepreneurial profiles. She's very easy to work with, understands
the needs of a busy journalist and provides excellent contacts
within her business circle. A call from Margie is always welcomed
and always productive. As a PR person, she's one of the best.”
"I met Margie a few years ago, and I have been impressed with her
work from the first day I heard her speak. She is knowledgeable in a
wide variety of topics, especially those related to small
businesses."
Kate Volman,
Vice President of Business Development,
The Greater
Boca Raton Chamber of Commerce,
bocaratonchamber.com
"Margie is responsible for getting us publicity placements in USA
Today, CNN, More Magazine, and many others. Our business has been
booming ever since."
"If you're a small business and you think you can't sell your
products to Target, think again. Margie presents the information in
an easy-to-understand style, and includes resources that can help
you. ‘Skyrocket Your Sales by Getting Your Product on the Shelves at
Target’ is a great Report."
Guy Kawasaki,
co-founder of Truemors,
Entrepreneur Magazine "Wise Guy" columnist
and author www.truemors.com
“Since buying the Do-It-Yourself Public Relations Kit, we’ve gotten
over 30 publicity placements. When we get involved with a new
service, we go through the Kit and see what kind of angles we can
come up with for stories. We also learned how to get publicity by
offering free speaking engagements. The Kit was worth ten times what
we paid for it.”
“Margie and her colleagues are very effective in getting you
placements in a wide variety of media, and she is the mastermind
behind the story about me in The Wall Street Journal. She is very
good, and I have no trouble giving her my unequivocal
recommendation—and I do not do take that lightly,”
David G. Phillips, President,
Custom Development Solutions (CDS), www.cdsfunds.com
“Margie knows the media relations game, and adheres to the key
rules: First, when calling, she ALWAYS asks if I have time to talk
(do this, and any PR pro will have my ear for a minute or five);
second, she never calls without having something truly of worthy of
discussion (in other words, she doesn't waste my - or her own -
time); and third, she's a partner in my efforts to write interesting
stories. I'd pay to have someone like her working for me. Lucky for
me, I don't have to, because symbiosis is the hallmark of a good
journalist/publicist relationship. If you're looking for a PR pro,
you can't go wrong with Margie on your team...”
But More
Importantly, What Can Great Publicity Do For Your Business?
If you ask some of my clients who have been on Oprah, CNN, in USA
Today, O Magazine and more, the answer is: it can totally
transform your business, and skyrocket your sales. Here’s what else it
can do:
It can bring in new retailers, if you are a product business
It can bring in additional publicity from other media outlets
It can attract speaking engagements and book deals
And much more!
Most people would agree – publicity
is great. But here’s what stops people from getting it:
Costs too much to hire a P.R. firm for thousands of dollars a month
Been “burned” by paying for a P.R. firm with no results
Too difficult and time-consuming to do it yourself
So if you had a way to get publicity
quickly, easily and inexpensively, you would be interested in that,
right?
TIME OUT:
Before we go any further, go ahead and grab my Free Report
titled, “Top 10 Ways to Make Your Product Irresistible to the
Media.” There's no obligation. It's a free gift only for a
limited time.
Plus, you'll get our e-mails, filled with free publicity
opportunities, tips and ideas that show you how to use P.R. to
grow your business.
You can unsubscribe at anytime -- but I don't think you'd want
to because of reader comments like these:
“We are a small (8 employees) woman-owned business and we would
like to thank you for your helpful e-mails.
We have conducted our own P.R. campaign
using tips and publicity opportunities from you and gotten 15
publicity placements in the last two years.”
We hate spam as much as you
do. Your information will never be rented, traded or sold.
Thank You!
Check your email box in a few
minutes for your Free Report.
But for now - keep reading....
But We’re Too Small of a Company to Get
Great Publicity, You Might Say
Here’s a secret I can let you in on.
The media that covers products is always looking for the next
great thing – it doesn’t matter if you are a one-person shop or a
Fortune 500 company.
However, the media is extremely busy, and gets inundated with
hundreds of e-mailed and mailed product publicity pitches every day.
You must know how to approach them correctly to achieve publicity
success.
So let’s talk about the right approach.
Until now, there was nothing available to give you the precise method
for approaching the media.
And, as I mentioned above, you can get publicity
quickly, easily and inexpensively.
But Why Should You Take
My Word For It?
My
name is Margie Zable Fisher, and I am the president of Zable Fisher
Public Relations. My team and I are responsible for thousands of media
placements. In fact, our innovative Pay for Results ™ publicity
placement program was featured in a Wall Street Journal article.
You can read it here.
I am a working publicist, and still pitch the media for my
clients daily. This has allowed me to continually refine my process,
as well as keep up with changes in the publicity world.
I work exclusively with small businesses, and I also create
do-it-yourself P.R. products.
The program I am launching now is the easiest program I have ever
created for do-it-yourselfers to use.
Introducing the “Pitch of the Month Club”
for Product Manufacturers and Retailers
This program alleviates the three most difficult problems that
do-it-yourselfers come up against when trying to do their own
publicity:
Not knowing how to write a pitch
Not knowing the right media contact to send
a pitch to
Not knowing the right time to send a pitch
to a media contact
Let’s take these issues one at a time:
Not Knowing How to Write a Pitch
Most people hate to write. To write a publicity pitch, which is
fraught with stress, is even scarier.
Not Knowing the Right Media Contact
to Send a Pitch To
Almost everyone tells me they want to be on Oprah, or the Big Idea,
or USA Today. But did you know that there are many media contacts at
those outlets, and if you send your pitch to the wrong person, it will
go nowhere?
And to make things even worse, these contacts are CONSTANTLY CHANGING.
A media outlet may have a layoff, or people may move from one media
outlet to another. This happens very frequently in this industry.
Not Knowing the Right Time to Send a
Pitch to a Media Contact
This is actually one of the toughest parts of pitching. Different
media types, and even specific media outlets in each category, work on
different timelines. For example, many major women’s magazines work
six months in advance. That means that you must send pitches in at
least six months prior to the issue date.
Other media outlets work weeks or even days in advance.
The bottom line is: If you pitch too early, your pitch can get lost.
If you pitch too late, you lose the opportunity.
So How Can the “Pitch of the Month Club” Help?
This program TAKES THE GUESSWORK AND UNCERTAINTY out of your
monthly pitching efforts.
Here’s what you get EACH MONTH:
TWO fill-in-the-blank pitches (one generic, one specific to a
time of year, such as a Gift Guide) that you can use for THIS
MONTH’s PITCHES
Up to 10 media contacts with e-mail addresses and phone numbers
who are looking for your pitches THIS MONTH – many contacts are from
national, well-known media outlets
Fill-in-the-blank follow-up e-mail and phone messages
You Say This is Inexpensive. How
Much Is It?
Even though you can’t find this information ANYWHERE, I
figured that I’d help small business owners by offering this at a
price that anyone can afford -- $49 USD per month, for a
limited time.
Could I get much more for it? Of course. But I want this to be an easy
decision for you. That's why I'm also giving you...
3 FREE Bonuses For Ordering By Midnight Tonight
Bonus #1: As a special free bonus for acting
immediately I’ll also give you a copy of the Editorial Calendars
of top media outlets, such as People, Newsweek, Better Homes &
Gardens, USA Today, Inc., and more. This will give you a list of
editorial coverage in each issue, which gives you a great opportunity
to tie your story pitch into planned coverage.
Bonus #2: The “How to Pitch to Top Media Outlets”
interviews I conducted with folks from CNN, AARP
Magazine and more give you insider secrets to pitching
these media contacts.
Bonus #3: “How to Contact Media Outlets” offers information on
how to contact additional media outlets, including top business
magazines, top daily newspapers and syndicated national TV shows.
But I don’t stop here. I am also offering:
My Personal Guarantee:
30 Full Days to Test-Drive This Program, Risk Free!
I'm 100% confident that if you
employ all the techniques and resources I share with you, you'll
receive at least FIVE TIMES THE RETURN ON YOUR INVESTMENT.
If the information I share isn’t worth that to you, just ask me
for a prompt refund within 30 days of your purchase. No reason
needed. No questions asked.
Margie Zable
Fisher
president of
Zable Fisher Public Relations
So, are you ready?
YES
Margie, I Want this Program and 3 Free Bonuses Right Now
I
understand I'll receive my PITCH OF THE MONTH CLUB information
and INSTANT downloadable PDF copies of all three Bonuses.
And I understand that I'm covered by your risk-free guarantee,
so if for any reason I'm not happy, I can ask for a full refund
anytime within the next 30 days. And I'll only pay $49-- no
shipping or tax added.
You can cancel at any time, but I hope you won’t want to!
Each month you will receive new fill-in-the-blank pitches, media
contacts and follow-ups that you can use that month. If you want to
cancel, just let me know prior to the next month.
Still not sure? Just in case you’d like to hear what others think
about this program, here are some comments:
"We love Margie's products!"
"When Margie is offering an information product for sale
relevant to our needs, we buy without hesitation. We know the
research is thorough, the content is accurately represented and
the execution is equally professional and reliable. Everything
we've purchased to date has exceeded our expectations by
providing even more than was promised!
Following Margie's step-by-step advice for working effectively
with the media, we've had stories in national magazines and
newspapers (First for Women, Harvard Business Publications,
Financial Times, Seattle Washington Post to name just a few);
been interviewed on radio and covered on both network and cable
television. Producers have expressed interest in taping segments
for news magazine shows like Dateline and in creating PBS
specials featuring SMARTSTART Programs.
We would never have made such a great first impression with the
media without professional guidance. And, as a startup, we need
to spend our money wisely. Listening to Margie is one of our
best investments!"
"Margie is a pro, and one of the most honest and ethical P.R.
people I’ve ever met. If you want to learn how to get great
publicity, you’ll get it with this program.”
Take a look at what these folks have to say (yes, these are some of
my clients):
“Publicity helped us get on
the Inc. 500 List.”
“Margie is the best vendor I have ever worked with. We have
gotten terrific publicity coverage, which was critical to our
rapid growth and achieving our goal of getting on the Inc. 500
List.”
“Publicity helped us grow from
a small home-based business to a multi-million dollar
international business.”
- Cynthia McKay, CEO, Le Gourmet Gift Basket, Inc., www.legift.com
So, are you ready?
YES
Margie, I Want this Program and 3 Free Bonuses Right Now
I
understand I'll receive my PITCH OF THE MONTH CLUB information
and INSTANT downloadable PDF copies of all three Bonuses.
And I understand that I'm covered by your risk-free guarantee,
so if for any reason I'm not happy, I can ask for a full refund
anytime within the next 30 days. And I'll only pay $49-- no
shipping or tax added.
This program alleviates the three most difficult problems that
do-it-yourselfers come up against when trying to do their own
publicity:
