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“Margie is the best vendor I have ever worked with. She and her team
at Zable Fisher Public Relations are perhaps the top agency in the
industry for small to medium-sized businesses looking for quality
results at a reasonable price, and is one of the few PR shops that
works on the "pay for performance" model -- no results, no charge.
Margie has been extremely instrumental in getting our firm, along
with its story and products, top-shelf recognition from major media
outlets like the New York Times, Newsweek, Fortune and CNN, among
many others, at a fraction of the cost a "traditional" public
relations agency would charge. Highly Recommended.”
David Young,
CEO,
BMIGaming.com,
2007 Inc. 500 winner, Top 500 E-Retailer from Internet Retailer
“Margie is in a class by herself. She is calm, focused, highly
creative and can deliver on any challenge. Most impressively, she is
able to leverage the nation’s most valued writers and news agencies
because so many of them trust and rely on her as a most credible
source for access to top newsmakers. She has been a great asset to
my business on many levels,”
Suzy Girard-Ruttenberg, Business Coach
Girard & Associates
www.girard-associates.com
“Margie is brilliant! She has an uncanny ability to immediately
dissect any business situation, throw out what's not working,
maximize what is working and streamline the path to success. She's a
people person extraordinaire, a marketing genius, and my own most
trusted mentor. Bottom line - no matter how successful you are, if
you're not working with Margie, your business isn't doing as well as
it could.”
Wendy Guarisco, Owner/Publicist,
The Guarisco Group
"Margie, I had a fabulous meeting. I feel very energized and excited
about the 'new us.' I just ran it by one of my key people and she
LOVED everything you recommended. Wow, was our session a great bang
for the buck!"
Barb
Astler,
President and CEO,
Barbi's Baskets and Unique Gifts,
www.barbisbaskets.com
"Having our Gourmet Key Lime Bundt Cake selected as
one of "Oprah's Favorite Things, 2004" was not just a huge honor it
was also a huge Public Relations opportunity for We Take The Cake.
I looked to Margie to help me capitalize on this newfound fame with
more placements. Margie was able to secure a spot for us on the Food
Network and in the Associated Press.
Margie is an asset because of her great insight, contacts and
invaluable business advice. But, Margie's customer service and
follow-up is what "takes the cake".
I firmly believe that P.R. is the only way to get your name out
there. So, call Margie!"
Lori Karmel,
We Take the Cake,
www.wetakethecake.com
"I have worked with other public relations firms and none can
compete with Margie. Her prices are better, she is great at
following up, and I trust her advice. Our business has grown from
the placements she has gotten us. We have been featured in the Wall
Street Journal, New York Times, Worth Magazine, Entrepreneur
Magazine, VH1, The Orange County Register, The Palm Beach Post and
more."
Steve Sims,
Bluefish Concierge
www.thebluefish.com
"Zable Fisher Public Relations really gets the job done. From great
TV to awesome interviews - working with Margie and company you get
the whole package. My business has grown a cool 30% since I've been
working with her. Whether working directly with the owner or with
the staff she understands how important Public Relations is to a
business."
Kymberly Byrnes,
Studio Owner,
Pulse Pilates Studio of Boca Raton
www.pulsepilates.com
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Free Public Relations Articles
How to Create Online Press
Releases That Get You Business
Thanks to the Internet, small business
owners can now get the kind of visibility that was previously only
available to large companies.
One important Internet tool business owners can use to gain
visibility is online press releases. Here are the differences
between traditional and online press releases:
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10
Reasons Why P.R. Efforts May Not Work
Every day, someone tells me he or she has been “burned” by P.R.
people. I'm out to change that by providing access to those P.R.
agencies that will lay the right foundation for a great relationship
and by educating the public (and P.R. people as well) on ways to
make the process better.
Here are the top 10 reasons why P.R. may not work:
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Why An Award is the Gift That Keeps On Giving
A few months ago, I met with some
potential clients. In the course of conversation, we discussed the
fact that one of their competitors had won a major computer
magazine award. They dismissed the importance of that award
saying, "Oh, but that was four years ago!"
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Want a Great P.R. Tool? Get "Booked"
Lately I've had a number of calls from potential clients who
learned about me from a book. The book is P.R. on a Budget, by
Leonard Saffir. I was interviewed on pages 167-170.
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Why It's so Important to Keep Up With
the Media
Watching the "Today" show this morning made me realize something
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Planning Ahead to Prevent Business Breakdowns
In business, as in life, Stuff Happens.
No matter how smart and focused we are, no matter how hard and
diligently we work, we realize that any one of us is a potential
target for a business breakdown that can happen at any time.
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more
My "Love/Hate" Relationship With TV Publicity
This past Friday I had to tell a
client that her TV interview would not be happening that day. The
entire news team had been sent to Orlando to cover the tornado
story.
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Why You Should Offer Money-Back Guarantees
A money-back guarantee is not only a wise business decision, but a
great P.R. strategy as well.
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What Stories Are People Telling About You?
We tell stories every day (especially those of us who have young
children).
But did you also realize that we tell stories that affect other
people’s businesses -- and we might not even realize we’re doing
it?
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more
The Survey Results That Will Surprise You
While reading USA Today this morning, I was surprised by the
results of a Small Business survey that asked, "Which business
skills would you like to develop further?"
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more
The One New Year’s Resolution
You Should Make
If you do nothing else this year, please do the
one thing that, I guarantee, will take your business to the next
level:
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more
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