“Margie is in a class by herself. She is calm, focused, highly
creative and can deliver on any challenge. Most impressively, she is
able to leverage the nation’s most valued writers and news agencies
because so many of them trust and rely on her as a most credible
source for access to top newsmakers. She has been a great asset to
my business on many levels,”
“Margie is brilliant! She has an uncanny ability to immediately
dissect any business situation, throw out what's not working,
maximize what is working and streamline the path to success. She's a
people person extraordinaire, a marketing genius, and my own most
trusted mentor. Bottom line - no matter how successful you are, if
you're not working with Margie, your business isn't doing as well as
it could.”
Wendy Guarisco, Owner/Publicist,
The Guarisco Group
"Margie, I had a fabulous meeting. I feel very energized and excited
about the 'new us.' I just ran it by one of my key people and she
LOVED everything you recommended. Wow, was our session a great bang
for the buck!"
Barb Astler,
President and CEO,
Barbi's Baskets and Unique Gifts,
www.barbisbaskets.com
"Having our Gourmet Key Lime Bundt Cake selected as
one of "Oprah's Favorite Things, 2004" was not just a huge honor it
was also a huge Public Relations opportunity for We Take The Cake.
I looked to Margie to help me capitalize on this newfound fame with
more placements. Margie was able to secure a spot for us on the Food
Network and in the Associated Press.
Margie is an asset because of her great insight, contacts and
invaluable business advice. But, Margie's customer service and
follow-up is what "takes the cake".
I firmly believe that P.R. is the only way to get your name out
there. So, call Margie!"
"I have worked with other public relations firms and none can
compete with Margie. Her prices are better, she is great at
following up, and I trust her advice. Our business has grown from
the placements she has gotten us. We have been featured in the Wall
Street Journal, New York Times, Worth Magazine, Entrepreneur
Magazine, VH1, The Orange County Register, The Palm Beach Post and
more."
"Zable Fisher Public Relations really gets the job done. From great
TV to awesome interviews - working with Margie and company you get
the whole package. My business has grown a cool 30% since I've been
working with her. Whether working directly with the owner or with
the staff she understands how important Public Relations is to a
business."
Kymberly Byrnes,
Studio Owner,
Pulse Pilates Studio of Boca Raton www.pulsepilates.com
"I am very impressed with Margie Fisher's unique approach to public
relations. First of all, Margie was willing to share her technology
up front even before the first meeting. This instilled a sense of
comfort and trust that I was working with the right person.
Secondly, at the initial consultation, Margie listened carefully to
all of our requirements and strategic plans, and then presented ways
on how we may easily and effortlessly enhance them. Already in the
first week we have begun implementing Margie's suggestions with our
mailing pieces, presentation approaches, and repurposing our
materials for publication. As a result, I believe this will be able
to enhance our next year's revenue by over 100%! I look forward to
our continued growth with Margie Fisher helping us all the way to
the top!"
Specializing in Test Preparation and Life Skills Strategies for
Teens
“Margie is a talented and creative media relations and business
consultant. She thinks outside the box for herself and her client's
giving her a distinct edge. Margie is passionate about what she does
and it shows.”
“Margie Zable Fisher is an extraordinary resource for interesting
entrepreneurial profiles. She's very easy to work with, understands
the needs of a busy journalist and provides excellent contacts
within her business circle. A call from Margie is always welcomed
and always productive. As a PR person, she's one of the best.”
"I met Margie a few years ago, and I have been impressed with her
work from the first day I heard her speak. She is knowledgeable in a
wide variety of topics, especially those related to small
businesses."
Kate Volman,
Vice President of Business Development,
The Greater
Boca Raton Chamber of Commerce,
bocaratonchamber.com
“In the last twelve months The Zable
Fisher team has gotten Glamajama placements on the Today Show, in
Working Mother Magazine, Woman’s World Magazine, ePregnancy
Magazine, L.A. Parent Magazine, the Dallas Morning News, Atlanta’s
Star 94 Giftionary radio show, and more. In that same time period,
we have grown, and our products are now in Nordstrom’s, worn by more
stars (such as Lisa Rinna on Dancing with the Stars) and are now top
sellers in Japan,”
Heather Nolte,
Founder,
Glamajama
Glam Clothing for Babes www.glamajama.com
"Margie is responsible for getting us publicity placements in USA
Today, CNN, More Magazine, and many others. Our business has been
booming ever since."
"If you're a small business and you think you can't sell your
products to Target, think again. Margie presents the information in
an easy-to-understand style, and includes resources that can help
you. ‘Skyrocket Your Sales by Getting Your Product on the Shelves at
Target’ is a great Report."
Guy Kawasaki,
co-founder of Truemors,
Entrepreneur Magazine "Wise Guy" columnist
and author www.truemors.com
“I knew our anti-nausea wrist bands were perfect for Target, but I
didn’t know how to approach them. I have worked with Sales Rep firms
but none that work exclusively with Target. It’s impossible to find
that information. After reading this Report on how to get into
Target, I found exactly what I was looking for -- a Sales Rep firm
that works exclusively with Target, in my product category. They
were very excited about our product. I am hoping that our product
will be on Target shelves soon. Thanks, Margie!”
“I appreciate all the pitching you did for my product. I think you
do a wonderful, thorough job, and you set a great example of how
hard work and great ideas can take your company to a new level.”
“Margie and her colleagues are very effective in getting you
placements in a wide variety of media, and she is the mastermind
behind the story about me in The Wall Street Journal. She is very
good, and I have no trouble giving her my unequivocal
recommendation—and I do not do take that lightly,”
David G. Phillips, President,
Custom Development Solutions (CDS), www.cdsfunds.com
"Please don't even consider doing business with a big box retailer
until you've read Margie’s Report on getting into Target. As someone
who works with product companies all the time, I have seen the
struggles that companies face trying to sell to big retailers.
Margie explains the process in a simple, down-to-earth way, and even
provides resources such as Rep companies that work with Target."
Have you decided to grow your business exponentially, but you don’t
have a huge budget to do it?
You’ve come to the right place.
Over the years I’ve helped thousands of small businesspeople
grow their
businesses rapidly.
In fact, one of my clients just made the Inc. 500 list. Here’s what
he has to say:
“Margie is the best vendor I
have ever worked with. We have gotten terrific publicity
coverage, which was critical to our rapid growth and achieving
our goal of getting on the Inc. 500 List.”
Now David is a great client, and I loved helping
his company get on the Inc. 500 list. But David’s company had a large
budget -- so I was personally able to get the company publicity
placements over the last several years.
But I get calls and e-mails every day from people saying they want
to grow their businesses, but they have a very small budget.
And since I really love working with small businesses (it’s my
passion), I wanted to find a resource for those people who needed to
do their own public relations campaigns.
But when I did my research, I didn’t find anything that offered a
step-by-step, easy and inexpensive way to conduct your own public
relations campaign.
TIME OUT:
Before we go any further, go ahead and
grab my Free Report titled, “Top 10 Low-Cost or Free Ways to
Promote Your Small Business.” There's no obligation. It's a free
gift only for a limited time.
Plus, you'll get our PRactical P.R. Ezine, filled with free
publicity opportunities, tips and ideas that show you how to use
P.R. to grow your business. You can unsubscribe at anytime --
but I don't think you'd want to because of reader comments like
these: “We are a small (8 employees) woman-owned business and we
would like to thank you for your free helpful newsletter.
We have conducted our own P.R. campaign
using tips from your newsletter and gotten 15 publicity
placements in the last two years.”
We hate spam as much as you
do. Your information will never be rented, traded or sold.
Thank You!
Check your email box in a few
minutes for your Free Report.
But for now - keep reading....
So I decided to
create a Kit to do just that!
Announcing the Newly Revised, Third
Edition of the
Do-It-Yourself Public Relations Kit
I’ve spent the last year revising
the second edition of the Do-It-Yourself Public Relations Kit. I
incorporated ideas from previous readers of the Do-It-Yourself
Public Relations Kit, as well as important updates in the world
of public relations.
The Kit includes new sections on creating a Public Relations
Plan and creating a Unique Selling Proposition. I have also
updated and expanded the information on online P.R., including
Search Engine Optimization and Blogs.
And, of course, you’ll find case studies with actual pitches and
results, and much more.
After using this Kit,
you’ll know:
How to write winning press releases
and pitches
How to create "angles" the media loves
The right format for phone and written
publicity pitches - that the media will pay attention to
How to get speaking gigs to
promote your business
How to write articles, Letters to
the Editor and Op-Eds that get published
Tips to develop successful and
profitable e-newsletters
The right format for an online Media
Kit and how to create one
How to prepare yourself with Media
Interview tips that make you look like a pro
Why and how you should get involved with
non-profits
The best ways to publicize your Web
site and increase revenues
How to create, write and promote a
blog
Tips for hosting special events
that lead to increased exposure and business
How to conduct workshops and seminars
for profit and for potential new business
Tips on how to deal with crisis
management situations
Wow – does that sound good to you? I knew
it would!
But I don’t stop there. I also include:
Examples of Unique Selling
Propositions and how to create your own
Examples of Public Relations Plans
and a process for putting yours together
Examples of 13 story angles used
for actual small businesses and non-profits, including pitches and
results obtained
Insider secrets to save thousands
of dollars in P.R. consulting fees and advertising/marketing costs
How to establish yourself as an
expert in your field, so you attract more clients
Proven tips to spread the good word
about your business
And much more!
Oh, you should also know that I wrote this
entire Kit in a step-by-step format and easy-to-understand
language...
...so much so, that you could EASILY hand this off to an assistant
or intern to do all this FOR you, if you wanted to (and
several Kit owners have)!
Just in case you’d like to hear what others think about the
Do-It-Yourself Public Relations Kit, here are some comments:
“Approach the media with
absolute confidence.”
"Get Margie Zable Fisher's 165-page new edition of the Do-It
Yourself Public Relations Kit and you'll be able to approach the
media with absolute confidence! Because you'll know what
separates a great PR campaign from a mediocre one, right down to
the pitch that gets
you the press coverage and media publicity you want or need.”
“Since buying the Kit, we’ve
gotten over 30 publicity placements."
"When we get
involved with a new service, we go through the Kit and see what
kind of angles we can come up with for stories. We also learned
how to get publicity by offering free speaking engagements. The
Kit was worth ten times what we paid for it.”
“It’s So Spot-On That Many
Publicists Could Even Learn a Thing or Two.”
“In her
Do-It-Yourself Public Relations Kit, Margie Fisher covers P.R.
from start to finish, from conceiving a campaign to executing it
with the media. In the time-proven journalistic style of "show,
don't tell," Margie uses case studies and examples to reveal her
strategies and prove her success. The result is a book that any
small business owner with a bit of moxie and a desire to handle
his or her own P.R. can use to pull off a successful campaign.
In fact, it's so spot-on that many publicists could even learn a
thing or two.”
- Jeff
Zbar, Journalist, Freelance Writer & Corporate Copywriter,
www.jeffzbar.com
“Margie’s P.R. Kit is the
best!”
“I bought it,
printed it and read it in one afternoon. I learned how to craft
a pitch and find the right media contacts. Her Press Release
samples made it easy for me to format my press release for just
the right situation. I've used the Kit in several of my
businesses and have gotten many publicity placements. This
should cost much, much more than she charges.”
“This
is the best resource we have found in our many years of working
with home-based entrepreneurs, to help them succeed in getting
PR for their small business.”
“While we usually skim through the dozens of books and courses
sent to us for review each month, it quickly became obvious the
Do-It-Yourself Public Relations Kit was one worth reading
page-by-page, word-for-word. We have pages full of ideas we can
put into action. The Do-It-Yourself Public Relations Kit is just
what the small business owner needs -- plenty of beefy content,
with a healthy dose of resources, ideas, angles, and examples.”
“This is the P.R. Bible. I
carry it with me everywhere. It’s foolproof.”
“It’s a great
way to get public relations without paying the price of a
publicist. It doesn’t matter if you’re a meat market or a
Pilates Studio, because you can customize the Kit to your own
needs.”
Pretty good thoughts, yes? And I have dozens more
testimonials like them.
How Much Is Public Relations Worth to
You?
The Direct Marketing Association verifies that it takes an average of
9 exposures to your message for any of your prospects to take
action. In other words, the average prospect has to see your
message 9 times before they'll even think about buying!
You could spend thousands of dollars on ads to reach 9 exposures to
your prospects. Or you could pay a public relations firm the same
amount of money to get 9 P.R. exposures.
Or, you can get the benefits of my six-year writing process and
hundreds of hours to collect all of this information and share it with
you, so you can get your own 9 or more P.R. exposures, for a fraction
of the cost.
I’ve got the entire system all laid out and ready to go.
And I’m excited to share it with YOU.
That’s why even though there are folks selling P.R.
products for as high as $499.00 (yes, I’m
not kidding!), I’m offering this 165-page Kit for a limited time for
as low as $97.00 USD.
I know I could get more for it (much more), but I want this to be an
irresistible offer! That's why I'm also giving you...
My Personal
Guarantee:
90 Full
Days to Test-Drive This Kit,
Risk Free!
I'm 100% confident that if you
employ all the techniques and resources I share with you, you'll
receive at least DOUBLE the value of the Kit over the
next 90 days. If the information I share isn’t worth double the
value of your investment, just ask me for a prompt refund within
90 days of your purchase. No reason needed. No questions asked.
Margie Zable
Fisher
president of
Zable Fisher Public Relations
So, are you ready?
Now Available Via Immediate
Electronic Download or in Print Form:
Your Roadmap To Success
Save $80.00 off the
printed version price!
Downloads in minutes!
Fully printable
Eliminates All The Guesswork!
You can now get the complete Kit via electronic
download and save $80.00 off the printed version price! You'll
be on your way minutes from now!
You'll receive everything from the 165-page printed
version.
Downloads in minutes!
You can read it off your PC or print it out.
This prints out in .pdf format, so you don't need to
use expensive software.
With the electronic version, you will receive a receipt
for your purchase containing your link to retrieve your download
immediately after you confirm your order. It takes less than five
minutes to receive it all.
With the print version, we'll ship everything to you within 48
hours. Immediately after you confirm your order,
you'll receive simple instructions to download the complete electronic
version of the program so you can get going minutes from now while
your program is en route.
Print Version,
mailed to you
Immediate Electronic
Download
$177
$97 in electronic .pdf format
Click once on the "Buy Now" button and you will be taken to our secure
server and order form. Connecting to the secure server may take up to
60 seconds.
To order by phone call 561-417-0006
So, are you ready? It’s time to finally skyrocket YOUR business!
“This
is the best resource we have found in our many years of working
with home-based entrepreneurs, to help them succeed in getting
PR for their small business.”
